Trends seem to appear everywhere at an alarming rate… one minute they’re being talked about, the next they’re being followed by thousands.

And it can leave you wondering which ones actually matter… and which ones don't.

Not everything labelled as a “trend” is a real trend. It's often just something that is becoming popular; something to notice, understand… and then decide if it fits.

The Truth Files take a step back and look at what’s really going on.

Inside, you’ll find out how trends emerge, what they often represent and why they don’t always need to be followed in the way they’re presented.

Part three focuses on helping you understand the patterns behind the movement… that way you can make sense of what you’re seeing and decide what feels right for you.